Apple Snaps is a family run business based in the Blackcountry in the West Midlands. We started out as a small market stall selling baby clothing and goods, however during the pandemic we closed due to the lockdowns. We saw this setback as an opportunity, found an unoccupied property and following extensive renovation, we now are open as a high street store in Blackheath, Rowley Regis.

Apple Snaps is the vision of our director Naomi Messer, she is a mother of seven which in our opinion makes her somewhat of an expert in children! Her idea was to create something more than a regular baby store. She imagined a community project with groups, clubs and classes working synergistically alongside the store and together we are trying our best to achieve this dream, with new clubs and classes in the pipeline, as well as an array of high quality products. Luckily Naomi does not have to do all this alone, she has enlisted the help of her husband John to help with the day to day running and any building work that has been required throughout the project. As well as her mother Caron who among other things keeps an eye on the finances, and helps with all decisions as well as developing her own community group – Spiral Planet, which is dedicated to spirituality.

We are striving to create a company that puts the customer experience at the top of our agenda, hand picking our goods with the condition that we wouldn’t stock anything that we wouldn’t buy ourselves.